RACHEL ROY

BRINGING LIFE TO A BRAND.

RACHEL ROY

BRINGING LIFE TO A BRAND.

RACHEL ROY

BRINGING LIFE TO A BRAND.

RACHEL ROY

BRINGING LIFE TO A BRAND.

RACHEL ROY

BRINGING LIFE TO A BRAND.

SERVICES
Creative & Art Direction, Brand Discovery, Brand Strategy, User-Testing, Competitive Analysis, UX/UI Design

Rachel Roy, a brand empowering women to live the life they wish to live.

Rachel Roy’s mission is to empower women and cultivate change in the world through a language of style that helps women develop their own voice, take risks, and design the life they wish to live. Created in 2004, Rachel Roy is now a globally recognized brand with product categories including contemporary, curvy, outerwear, jewelry and swim. In a collaborative effort with Rachel Roy, and her SVP of Marketing, we were able to bring to life an entirely new ecommerce experience. Classic, timeless and full of storytelling, every detail of rachelroy.com was woven together with thought and care.

Rachel Roy, a brand empowering women to live the life they wish to live.

Rachel Roy’s mission is to empower women and cultivate change in the world through a language of style that helps women develop their own voice, take risks, and design the life they wish to live. Created in 2004, Rachel Roy is now a globally recognized brand with product categories including contemporary, curvy, outerwear, jewelry and swim. In a collaborative effort with Rachel Roy, and her SVP of Marketing, we were able to bring life to an entirely new ecommerce experience. Classic, timeless and full of storytelling, every detail of rachelroy.com was woven together with thought and care.