K-SWISS

A QUEST TO REINVENT THE CLASSIC.

K-SWISS

A QUEST TO REINVENT THE CLASSIC.

K-SWISS

A QUEST TO REINVENT THE CLASSIC.

K-SWISS

A QUEST TO REINVENT THE CLASSIC.

K-SWISS

A QUEST TO REINVENT THE CLASSIC.

SERVICES
Creative & Art Direction, Brand Direction, Brand Voice, Competitive Analysis, UX/UI Design
SERVICES
Creative & Art Direction, Brand Direction, Brand Voice Competitive Analysis, UX/UI Design
SERVICES
Creative & Art Direction, Brand Direction, Brand Voice, Competitive Analysis, UX/UI Design



K-Swiss, an iconic brand outfitting entrepreneurs to make their mark.

From the beginning, K-Swiss has been driven by an entrepreneurial spirit and a steadfast pursuit of turning dreams into reality. K-Swiss started when two Swiss brothers moved to California to create a footwear brand and more than 50 years later, this iconic brand is paying homage to the hard work of the founders. It exists to outfit the next generation of entrepreneurs. I had the opportunity to create concepts showcasing the new positioning of the brand and digital experience.

K-Swiss, an iconic brand outfitting entrepreneurs to make their mark.

From the beginning, K-Swiss has been driven by an entrepreneurial spirit and a steadfast pursuit of turning dreams into reality. K-Swiss started when two Swiss brothers moved to California to create a footwear brand and more than 50 years later, this iconic brand is paying homage to the hard work of the founders. It exists to outfit the next generation of entrepreneurs. I had the opportunity to create concepts showcasing the new positioning of the brand and digital experience.

INDUSTRIES
FOOTWEAR
APPAREL
ACCESSORIES
LIFESTYLE
ECOMMERCE



VIEW FULL PROTOTYPE
INDUSTRIES
FOOTWEAR
APPAREL
ACCESSORIES
LIFESTYLE
ECOMMERCE



VIEW FULL PROTOTYPE
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SELECT WORKS.

OPENING CEREMONYEcommerce Experince

FURTUNA SKINProject type

K-SWISSEcommerce Experince

DARYA HOPEProject type

CENTURY21 DEPARTMENT STORESEcommerce Experince

LIME CRIMEEcommerce Experince

SANRIOEcommerce Experince

RACHEL ROYEcommerce Experince

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© 2018 TYLER WESTNEDGE