LIME CRIME

Lime Crime, a cosmetic brand that helps people express themselves unapologetically.

Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. Lime Crime isn’t afraid to be different, nor do they follow trends, because they’re the ones who set them. They go against the grain, to ingrain in your heart to be yourself, unapologetically. Working with their founder to create Lime Crime’s new digital experiences and brand update was both fun and gratifying.

Photography: Timony Siobhan

Lime Crime, a cosmetic brand that helps people express themselves unapologetically.

Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. Lime Crime isn’t afraid to be different, nor do they follow trends, because they’re the ones who set them. They go against the grain, to ingrain in your heart to be yourself, unapologetically. Working with their founder to create Lime Crime’s new digital experiences and brand update was both fun and gratifying.