LIME CRIME
LIME CRIME
LIME CRIME
CREATIVE DIRECTION // BRANDING // DIGITAL EXPERIENCE
CREATIVE DIRECTION // DIGITAL EXPERIENCE
CREATIVE DIRECTION // DIGITAL EXPERIENCE
CREATIVE DIRECTION // DIGITAL EXPERIENCE
Lime Crime, a cosmetic brand that helps people express themselves unapologetically.
Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. Lime Crime isn’t afraid to be different, nor do they follow trends, because they’re the ones who set them. They go against the grain, to ingrain in your heart to be yourself, unapologetically. Working with their founder to create Lime Crime’s new digital experiences and brand update was both fun and gratifying. Photography: Timony Siobhan
Lime Crime, a cosmetic brand that helps people express themselves unapologetically.
Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. Lime Crime isn’t afraid to be different, nor do they follow trends, because they’re the ones who set them. They go against the grain, to ingrain in your heart to be yourself, unapologetically. Working with their founder to create Lime Crime’s new digital experiences and brand update was both fun and gratifying. Photography: Timony Siobhan
Lime Crime, a cosmetic brand that helps people express themselves unapologetically.
Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. Lime Crime isn’t afraid to be different, nor do they follow trends, because they’re the ones who set them. They go against the grain, to ingrain in your heart to be yourself, unapologetically. Working with their founder to create Lime Crime’s new digital experiences and brand update was both fun and gratifying. Photography: Timony Siobhan
SCOPE
CREATIVE DIRECTION
BRAND IDENTITY
PACKAGING DESIGN
CONTENT STRATEGY
ECOMM DIGITAL EXPERIENCE
INDUSTRIES
CREATIVE DIRECTION
BRAND CAMPAIGN
SOCIAL + CONTENT STRATEGY
INFLUENCER & PARTNERSHIPS
ECOMM DIGITAL EXPERIENCE
SELECT WORK
SANRIOEcommerce Experince
DOLLS KILLProject type
FURTUNA SKINProject type
K-SWISSEcommerce Experince
ED HARDYProject type
OPENING CEREMONYEcommerce Experince
DARYA HOPEProject type
LIME CRIMEEcommerce Experince