Introducing Ed Hardy to a New Generation

I partnered with the Ed Hardy team to launch a bold, co-branded collection with Dolls Kill, aimed at reintroducing the iconic brand to a new generation. We leaned into a raw, unfiltered creative direction that felt authentic to both brands, embracing lo-fi visuals and a gritty aesthetic. We cast internet it-girl Mazzy Joya to lead the campaign — her energy and presence perfectly captured the vibe and helped connect the collection to a Gen Z audience. The social-first rollout, built for the "For You" page, drove a 3000% lift in engagement compared to Ed Hardy’s typical content. The collection sold out quickly on dollskill.com, marking a strong return to cultural relevance. Images © Dolls Kill

Introducing Ed Hardy to a New Generation

I partnered with the Ed Hardy team to launch a bold, co-branded collection with Dolls Kill, aimed at reintroducing the iconic brand to a new generation. We leaned into a raw, unfiltered creative direction that felt authentic to both brands, embracing lo-fi visuals and a gritty aesthetic. We cast internet it-girl Mazzy Joya to lead the campaign — her energy and presence perfectly captured the vibe and helped connect the collection to a Gen Z audience. The social-first rollout, built for the "For You" page, drove a 3000% lift in engagement compared to Ed Hardy’s typical content. The collection sold out quickly on dollskill.com, marking a strong return to cultural relevance. Images © Dolls Kill

Introducing Ed Hardy to a New Generation

I partnered with the Ed Hardy team to launch a bold, co-branded collection with Dolls Kill, aimed at reintroducing the iconic brand to a new generation. We leaned into a raw, unfiltered creative direction that felt authentic to both brands, embracing lo-fi visuals and a gritty aesthetic. We cast internet it-girl Mazzy Joya to lead the campaign — her energy and presence perfectly captured the vibe and helped connect the collection to a Gen Z audience. The social-first rollout, built for the "For You" page, drove a 3000% lift in engagement compared to Ed Hardy’s typical content. The collection sold out quickly on dollskill.com, marking a strong return to cultural relevance. Images © Dolls Kill

Introducing Ed Hardy to a New Generation

I partnered with the Ed Hardy team to launch a bold, co-branded collection with Dolls Kill, aimed at reintroducing the iconic brand to a new generation. We leaned into a raw, unfiltered creative direction that felt authentic to both brands, embracing lo-fi visuals and a gritty aesthetic. We cast internet it-girl Mazzy Joya to lead the campaign — her energy and presence perfectly captured the vibe and helped connect the collection to a Gen Z audience. The social-first rollout, built for the "For You" page, drove a 3000% lift in engagement compared to Ed Hardy’s typical content. The collection sold out quickly on dollskill.com, marking a strong return to cultural relevance. Images © Dolls Kill

Introducing Ed Hardy to a New Generation

I partnered with the Ed Hardy team to launch a bold, co-branded collection with Dolls Kill, aimed at reintroducing the iconic brand to a new generation. We leaned into a raw, unfiltered creative direction that felt authentic to both brands, embracing lo-fi visuals and a gritty aesthetic. We cast internet it-girl Mazzy Joya to lead the campaign — her energy and presence perfectly captured the vibe and helped connect the collection to a Gen Z audience. The social-first rollout, built for the "For You" page, drove a 3000% lift in engagement compared to Ed Hardy’s typical content. The collection sold out quickly on dollskill.com, marking a strong return to cultural relevance. Images © Dolls Kill

SCOPE

CREATIVE DIRECTION
BRAND MARKETING
SOCIAL + CONTENT STRATEGY
DIGITAL ECOMM EXPERIENCE
DESIGN DIRECTION

SCOPE

CREATIVE DIRECTION
BRAND MARKETING
SOCIAL + CONTENT STRATEGY
DIGITAL ECOMM EXPERIENCE
DESIGN DIRECTION

SCOPE

CREATIVE DIRECTION
BRAND MARKETING
SOCIAL + CONTENT STRATEGY
DIGITAL ECOMM EXPERIENCE
DESIGN DIRECTION

SCOPE

CREATIVE DIRECTION
BRAND MARKETING
SOCIAL + CONTENT STRATEGY
DIGITAL ECOMM EXPERIENCE
DESIGN DIRECTION

SCOPE

CREATIVE DIRECTION
BRAND MARKETING
SOCIAL + CONTENT STRATEGY
DIGITAL ECOMM EXPERIENCE
DESIGN DIRECTION