CENTURY21 DEPARTMENT STORES
ELEVATING
A DISCOUNT BRAND.
CENTURY21 DEPARTMENT STORES
ELEVATING
A DISCOUNT BRAND.
CENTURY21 DEPARTMENT STORES
ELEVATING
A DISCOUNT BRAND.
CENTURY21 DEPARTMENT STORES
ELEVATING A DISCOUNT BRAND.
SERVICES
Creative & Art Direction, Brand Discovery, User Research, User-Testing, UX/UI Design
SERVICES
Creative & Art Direction, Brand Discovery, User Research & Testing, UX/UI Design
Century21 Department Stores delivers value to live better.
Century21 opened its doors in downtown Manhattan in 1961 and is now a retail icon known for its designer brands at amazing prices. Carrying some of the world's most luxurious brands like Gucci, Prada, and Valentino, C21 was in need of an ecommerce experience matching the quality of the designers they stock. This project had quite a few unique business requirements, due to the large SKU count, discount pricing structure, and the speed at which the inventory moves. The end-result is an award-winning ecommerce experience focused on the user.
Century21 Department Stores delivers value to live better.
Century21 opened its doors in downtown Manhattan in 1961 and is now a retail icon known for its designer brands at amazing prices. Carrying some of the world's most luxurious brands like Gucci, Prada, and Valentino, C21 was in need of an ecommerce experience matching the quality of the designers they stock. This project had quite a few unique business requirements, due to the large SKU count, discount pricing structure, and the speed at which the inventory moves. The end-result is an award-winning ecommerce experience focused on the user.
Century21 Department Stores delivers value to live better.
Century21 opened its doors in downtown Manhattan in 1961 and is now a retail icon known for its designer brands at amazing prices. Carrying some of the world's most luxurious brands like Gucci, Prada, and Valentino, C21 was in need of an ecommerce experience matching the quality of the designers they stock. This project had quite a few unique business requirements, due to the large SKU count, discount pricing structure, and the speed at which the inventory moves. The end-result is an award-winning ecommerce experience focused on the user.
“
This ranks as one of my favorite website launches. It’s designed mobile-first, with touch-friendly, responsive features. For a fashion brand, the size and quality of product images size was a top priority and I think we achieved that very well with this design. Overall, the modern features have given us a competitive edge and we continue to see that in the extremely positive customer response and growth of our online business.”
- Sarah Dorsett, VP E-commerce at Century 21 Department Stores
“
This ranks as one of my favorite website launches. It’s designed mobile-first, with touch-friendly, responsive features. For a fashion brand, the size and quality of product images size was a top priority and I think we achieved that very well with this design. Overall, the modern features have given us a competitive edge and we continue to see that in the extremely positive customer response and growth of our online business.
- Sarah Dorsett, VP E-commerce at Century 21 Department Stores
SELECT WORKS.
OPENING CEREMONYEcommerce Experince
FURTUNA SKINProject type
K-SWISSEcommerce Experince
DARYA HOPEProject type
CENTURY21 DEPARTMENT STORESEcommerce Experince
LIME CRIMEEcommerce Experince
SANRIOEcommerce Experince
RACHEL ROYEcommerce Experince
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